LEO BURNETT & TARGET – AGENTIA ANULUI LA ADOR 2010
Festivalul ADOR si-a desemnat castigatorii celei de-a noua editii. In urma jurizarii, titlul de agentia anului a revenit agentiei Leo Burnett & Target.
In cadrul competitiei ADOR 2010 s-au acordat in total 26 de trofee (6 trofee Best of Category si 20 de trofee ADOR, pe sectiuni).
Cele 20 de trofee ADOR au fost castigate de DRAFTFCB Bucharest; GAV; GREY Bucharest; iLeo Marketing Interactiv; Interactions; Leo Burnett & Target; Mercury 360; NEXT Advertising; Propaganda; Proximity Bucharest; Publicis Romania; Tempo Advertising si Vitrina Advertising.
Cele 6 trofee Best of Category au fost obtinute de lucrarile: „Bodydresser’s 20 minutes of muscles” pentru Pescariu Sports&Spa semnata de DRAFTFCB Bucharest (categoria Media); „Pinnochio” pentru Spitalul Marie Curie semnata de Grey Bucharest (categoria Special best – craft); „Bergenbier Man’s Day” pentru Bergenbier semnata de Leo Burnett & Target si iLeo Marketing Interactiv (categoria Integrated Campaigns); „Box of Memories Annual Report” pentru Salvati Delta, semnata de NEXT Advertising (categoria Design); „Don’t let workers become your family” pentru Ytong, semnata de Propaganda (categoria TV – spots and campaigns) si lucrarea „From Work to School” pentru Festival of Trees, semnata de Proximity Bucharest (categoria Social Campaigns – sustinuta de Gala Societatii Civile).
Juriul ADOR 2010 a fost format din Guillaume-Ulrich Chifflot – Vice-President & Head of Creation, Leo Burnett, Franta (presedintele juriului), Armin Jochum – Creative Managing Director, Jung von Matt/Alster, Hamburg, Germania, Dave Bedwood – Creative Partner Lean Mean Fighting Machine, Marea Britanie, Leandro Raposo – General Creative Director, McCann Erickson Madrid, Spania si Pietro Maestri – Executive Creative Director, JWT Milan, Italia.
Presedintele juriului, Guillaume-Ulrich Chifflot, declara despre jurizarea ADOR 2010: “competitia ADOR din acest an a fost destul de puternica si interesanta, iar calitatea lucrarilor confirma ca Romania se afla, cu adevarat, pe harta publicitatii internationale. Acest lucru se aplica mai ales in cazul lucrarilor de print – impresionante si cu art-direction desavarsit care s-a ridicat la inaltimea asteptarilor. Si lucrarile inscrise in categoria TV sunt promitatoare pentru acest mediu, chiar daca mai este, inca, destul de mult de lucru.
Insa cea mai buna veste este ca oamenii care lucreaza in aceasta industrie in Romania chiar sunt pe drumul spre prima liga a publicitatii mondiale. Lucrarile precum “Man’s Day” sunt incredibile si am convingerea ca o sa vedem din ce in ce mai multi romani premiati pentru capacitatea de a crea nu doar reclame, ci evenimente sociale care provoaca publicul si schimba comportamente prin actiuni si evenimente.”
Castigatorii au fost premiati in cadrul Galei oferite de Teacher’s, ce a avut loc in seara zilei de 30 septembrie, la The Ark.
In acest an, ADOR s-a desfasurat intre 28 si 30 septembrie si a cuprins o serie de evenimente: Noaptea Agentiilor, Expozitia ADOR, Expozitia URSUS Inspiration si ADOR URSUS After Party.
Expozitia ADOR, ce contine toate lucrarile inscrise in competitie poate fi vizitata la sediul IAA Romania (Calea Victoriei, nr. 126) pana la mijlocul lunii octombrie, iar expozitia URSUS Inspiration, ce contine lucrarile creativilor din agentiile de publicitate ramane la The Ark pana in data de 11 octombrie.
Millenium Communications detine in totalitate project managementul festivalului pentru urmatoarele cinci editii, avand libertatea de a stabili modul in care se desfasoara, formatul si structura competitiei. ADOR este un proiect marca UAPR, sustinut de IAA.
AGENTIA ANULUI ADOR 2010: LEO BURNETT & TARGET
TV – SPOTS AND CAMPAIGNS
Art, Culture, Media & Entertainment
Nominalizati:
Agentie: GAV
Campanie: CUT
Brand: Transylvania International Film Festival (TIFF) – Horror&Thriller Competition
NICIUN CASTIGATOR
TV – SPOTS AND CAMPAIGNS
Fast Moving Consumer Goods – Food & Drinks
Nominalizati:
Agentie: Leo Burnett & Target
Campanie: Doncafe Mixes II (Castaway, The Eating Christmas Tree)
Brand: Doncafe Mixes
Agentie: Propaganda
Campanie: The Listener & The Story-teller
Brand: Burger
Agentie: Leo Burnett & Target
Campanie: Votes Series: The Arcade, Shredder, Meatballs, Origami, Puzzle
Brand: Doncafe Mixes
Agentie: Propaganda
Campanie: Drink without spilling any drop
Brand: Servus
Castigator:
Agentie: Propaganda
Campanie: Drink without spilling any drop
Brand: Servus
TV – SPOTS AND CAMPAIGNS
Durables and Other Consumer Goods
Nominalizati:
Agentie: Propaganda
Campanie: Don’t let workers become your family
Brand: Ytong
Castigator:
Agentie: Propaganda
Campanie: Don’t let workers become your family
Brand: Ytong
CASTIGATOR BEST OF CATEGORY TV
Agentie: Propaganda
Campanie: Don’t let workers become your family
Brand: Ytong
Radio – SPOTS AND CAMPAIGNS
Nicio nominalizare, niciun castigator
MAGAZINE AND NEWSPAPER PRINT
Art, Culture, Media & Entertainment
Nominalizati:
Agentie: GAV
Campanie: Horror&Thriller
Brand: Transylvania International Film Festival (TIFF)
Agentie: Scala JWT
Campanie: Tufts
Brand: The Viennese Theater for Children
Agentie: Mercury 360
Campanie: Listen
Brand: Smart FM
Castigator:
Agentie: Mercury 360
Campanie: Listen
Brand: Smart FM
MAGAZINE AND NEWSPAPER PRINT
Fast Moving Consumer Goods – Food & Drinks
Nominalizati:
Agentie: Graffiti BBDO Bucharest
Campanie: Penalty Kick
Brand: Winterfresh
NICIUN CASTIGATOR
MAGAZINE AND NEWSPAPER PRINT
Fashion & Lifestyle
Nominalizati:
Agentie: GREY Bucharest
Campanie: Urban dangers
Brand: Eastpak
Castigator:
Agentie: GREY Bucharest
Campanie: Urban dangers
Brand: Eastpak
MAGAZINE AND NEWSPAPER PRINT
Corporate
Nominalizati:
Agentie: Graffiti BBDO Bucharest
Campanie: Wedding
Brand: Graffiti BBDO Bucharest
Agentie: Graffiti BBDO Bucharest
Campanie: Twins
Brand: Graffiti BBDO Bucharest
NICIUN CASTIGATOR
MAGAZINE AND NEWSPAPER PRINT
Automotive and automotive products
Nominalizati:
Agentie: Publicis Romania
Campanie: urbanproof
Brand: Nissan Qashqai
Castigator:
Agentie: Publicis Romania
Campanie: urbanproof
Brand: Nissan Qashqai
MAGAZINE AND NEWSPAPER PRINT
Durables and Other Consumer Goods
Nominalizati:
Agentie: Scala JWT
Campanie: Snail
Brand: Fujitsu
NICIUN CASTIGATOR
OOH
Fast Moving Consumer Goods – Cosmetics, Toiletries, Pharmacy & Household and pet care products
Nominalizati:
Agentie: Tempo Advertising
Campanie: The Ajax Glass Effect
Brand: Ajax Glass
Agentie: GREY Bucharest
Campanie: Flowers in the window
Brand: Lenor
NICIUN CASTIGATOR
OOH
Fashion & Lifestyle
Nominalizati:
Agentie: GREY Bucharest
Campanie: Urban dangers
Brand: Eastpak
Castigator:
Agentie: GREY Bucharest
Campanie: Urban dangers
Brand: Eastpak
OOH
Telecommunication services
Nominalizati:
Agentie: Publicis Romania
Campanie: Unlimit yourself!
Brand: Orange Young
Castigator:
Agentie: Publicis Romania
Campanie: Unlimit yourself!
Brand: Orange Young
OOH
Automotive and automotive products
Nominalizati:
Agentie: Publicis Romania
Campanie: Qashqai. Urbanproof
Brand: Nissan Qashqai
Castigator:
Agentie: Publicis Romania
Campanie: Qashqai. Urbanproof
Brand: Nissan Qashqai
INTEGRATED CAMPAIGNS
Art, Culture, Media & Entertainment
Nominalizati:
Agentie: GAV
Campanie: THE CUT CAMPAIGN
Brand: Transylvania International Film Festival (TIFF)
Castigator:
Agentie: GAV
Campanie: THE CUT CAMPAIGN
Brand: Transylvania International Film Festival (TIFF)
INTEGRATED CAMPAIGNS
Fast Moving Consumer Goods – Food & Drinks
Nominalizati:
Agentie: Leo Burnett & Target si iLeo Marketing Interactiv
Campanie: Bergenbier Man’s Day
Brand: Bergenbier
Castigator:
Agentie: Leo Burnett & Target si iLeo Marketing Interactiv
Campanie: Bergenbier Man’s Day
Brand: Bergenbier
CASTIGATOR BEST OF CATEGORY INTEGRATED CAMPAIGNS
Agentie: Leo Burnett & Target si iLeo Marketing Interactiv
Campanie: Bergenbier Man’s Day
Brand: Bergenbier
ONLINE
Online Advertising Campaigns
Nominalizati:
Agentie: Leo Burnett & Target si iLeo Marketing Interactiv
Campanie: House of fun
Brand: Herbal Essences
Agentie: Interactions
Campanie: Does it cost as much as you think?
Brand: Mega Image
Castigator:
Agentie: Interactions
Campanie: Does it cost as much as you think?
Brand: Mega Image
MEDIA
Use of Outdoor / Transit / Ambient Media
Nominalizati:
Agentie: Tempo Advertising
Campanie: The Ajax Glass Effect
Brand: Ajax Glass
Agentie: Publicis Romania
Campanie: Unlimit yourself!
Brand: Orange Young
Agentie: GREY Bucharest
Campanie: Flower buckets
Brand: Lenor
Agentie: DRAFTFCB Bucharest
Campanie: Bodydresser’s 20 minutes of muscles
Brand: Pescariu Sports&Spa
Castigator:
Agentie: DRAFTFCB Bucharest
Campanie: Bodydresser’s 20 minutes of muscles
Brand: Pescariu Sports&Spa
CASTIGATOR BEST OF CATEGORY MEDIA
Agentie: DRAFTFCB Bucharest
Campanie: Bodydresser’s 20 minutes of muscles
Brand: Pescariu Sports&Spa
DESIGN
Magazines and Newspapers/ Books/ Corporate Publishing
Nominalizati:
Agentie: NEXT Advertising
Campanie: Box of Memories Annual Report
Brand: Save the Delta
Castigator:
Agentie: NEXT Advertising
Campanie: Box of Memories Annual Report
Brand: Save the Delta
DESIGN
Packaging Design
Nominalizati:
Agentie: Vitrina Advertising
Campanie: Monor Milk
Brand: Monor
Castigator:
Agentie: Vitrina Advertising
Campanie: Monor Milk
Brand: Monor
DESIGN
Direct & Collateral
Nominalizati:
Agentie: Graffiti BBDO Bucharest
Campanie: Russian Doll
Brand: Saridon
Agentie: Tempo Advertising
Campanie: Guinness Halloween Ghosters
Brand: Guinness
Castigator:
Agentie: Tempo Advertising
Campanie: Guinness Halloween Ghosters
Brand: Guinness
CASTIGATOR BEST OF CATEGORY DESIGN
Agentie: NEXT Advertising
Campanie: Box of Memories Annual Report
Brand: Save the Delta
SPECIAL BEST – craft
Best Use of Illustration (Print)
Nominalizati:
Agentie: Mercury 360
Campanie: The 3 R’s
Brand: Smart FM
Agentie: Mercury 360
Campanie: Emergency on Planet Earth
Brand: Smart FM
Agentie: GREY Bucharest
Campanie: Pinocchio
Brand: Fundraising Campaign for Marie Curie Hospital
Castigator:
Agentie: GREY Bucharest
Campanie: Pinocchio
Brand: Fundraising Campaign for Marie Curie Hospital
SPECIAL BEST – craft
Best Use of Art Direction
Nominalizati:
Agentie: GREY Bucharest
Campanie: Graffiti
Brand: Eastpak
Castigator:
Agentie: GREY Bucharest
Campanie: Graffiti
Brand: Eastpak
CASTIGATOR BEST OF CATEGORY SPECIAL BEST – craft
Agentie: GREY Bucharest
Campanie: Pinocchio
Brand: Fundraising Campaign for Marie Curie Hospital
SOCIAL CAMPAIGNS – supported by GALA SOCIETATII CIVILE
Civic Behaviour and Public Participation
Nominalizati:
Agentie: Publicis Romania
Campanie: text kills
Brand: The Romanian Police
Agentie: Graffiti BBDO Bucharest
Campanie: The Smugglers
Brand: BAT
Agentie: Mercury 360
Campanie: Pissing Test
Brand: Road Safety
Agentie: NEXT Advertising
Campanie: Don’t Mix Things Up
Brand: Selective Waste
Castigator:
Agentie: NEXT Advertising
Campanie: Don’t Mix Things Up
Brand: Selective Waste
SOCIAL CAMPAIGNS – supported by GALA SOCIETATII CIVILE
Health
Nominalizati:
Agentie: GREY Bucharest
Campanie: Bad Time Stories
Brand: Fundraising Campaign for Marie Curie Hospital
Agentie: Graffiti BBDO Bucharest
Campanie: The Organ Grinder
Brand: REACT
Agentie: Graffiti BBDO Bucharest
Campanie: Surgeons’ Flash Mob
Brand: REACT
Castigator:
Agentie: GREY Bucharest
Campanie: Bad Time Stories
Brand: Fundraising Campaign for Marie Curie Hospital
SOCIAL CAMPAIGNS – supported by GALA SOCIETATII CIVILE
Social Services for disadvantaged categories
Nominalizati:
Agentie: Proximity Bucharest
Campanie: From Work to School
Brand: Festival of Trees
Castigator:
Agentie: Proximity Bucharest
Campanie: From Work to School
Brand: Festival of Trees
CASTIGATOR BEST OF CATEGORY SOCIAL CAMPAIGNS – supported by GALA SOCIETATII CIVILE
Agentie: Proximity Bucharest
Campanie: From Work to School
Brand: Festival of Trees
Impresii la cald de la Interactions, singura agentie castigatoare la categoria Online:
http://www.121.ro/ce_e_nou/stil-de-viata/nou_interactions-castigatoare-la-ador-2010-cu-campania-mega-image-costa-cat-crezi.html