As part of Milan Design Week 2014, Citizen teamed up with Paris-based architect Tsuyoshi Tane (DGT) to create “LIGHT is TIME,” an immersive installation of 80,000 watch base plates. The result is a shimmering space, golden and ethereal, delicate and glowing.
“We envision a space-orchestration where light will fill the space, composing, through sound and vision, a sense of light and time never experienced by humanity before. In this exhibition, we have created a space of light and excavated within it three primary volumes to exhibit everything from CITIZEN’s first pocket watch as the company’s origin, through to the latest satellite watches.”Suspended from the ceiling, the golden watch base plates, the basic component of watches, are reminiscent of droplets of suspended rain. The sense of suspended animation conveys the idea of time and timelessness. It’s when time stops that you become most conscious of it.
“LIGHT is TIME” won “Best Entertaining” and “Best Sound” in the Milano Design Award Competition, and was so successful that a reconfigured version was brought to Japan and shown at The Aoyama Spiral in Tokyo.
“Time is light. If there were no light, then there would be no time. In the 20th century mankind digitized time, measured it and continued to economize our time, until eventually we forgot about its relationship with essence of light. Without light we never would have had the wonders of the universe, the richness of our planet or the joy and pleasure of our life.” (Via demilked)