For the Juke launch in Romania, Nissan and Publicis had implemented a “walk-the-talk” kind of idea, energizing the city with a truly urban manifestation: laser graffiti. You can have all the fun of doing graffiti, but you don’t stain the walls [talking about the future 🙂 ].

Iconic locations for the urban life of Bucharest were chosen and the cars were branded in a very special way, using the most recent technology of electrified stickers.

During the whole night, the Juke patrol strolled the city, provoking all the “urbans” to come out and play.

Nissan Juke