For the Juke launch in Romania, Nissan and Publicis had implemented a “walk-the-talk” kind of idea, energizing the city with a truly urban manifestation: laser graffiti. You can have all the fun of doing graffiti, but you don’t stain the walls [talking about the future 🙂 ].
Iconic locations for the urban life of Bucharest were chosen and the cars were branded in a very special way, using the most recent technology of electrified stickers.
During the whole night, the Juke patrol strolled the city, provoking all the “urbans” to come out and play.
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