Dually based in both Los Angeles and New York, photographer Dan Eckstein is no stranger to the inescapable traffic of a bustling metropolis. While travelling across Rajasthan’s highways and byways during a trip in 2011, however, he noticed a striking addition to the thoroughfare: highly adorned, technicolor trucks. Inspired by these shimmering “goods carriers,” Eckstein opted to create his series and book, Horn Please: The Decorated Trucks of India.
In addition to vivid paint and ornately-inscribed text—including the phrase “Horn Please,” found ubiquitously on India’s trucks and designated “the mantra of the Indian highway” by Eckstein—the trucks’ exteriors are encrusted with gleaming lights, images of deities, intricate patterns, and even portraits of pop culture staples. While the trucks boast impressive façades, their interiors are just as embellished; given the exhaustive hours and long journeys innate to this line of work, the drivers seek to be comfortable and, thus, decorate their cabins according to their unique tastes.
While highly individual, the trucks also speak to a specific culture and its highly distinctive aesthetic:
What Eckstein produced is a singular portrait of the subcontinent–distinctly Indian, and a vividly colored reflection of this country in flux between tradition and modernity. Horn Please serves as a psychedelic guide to design in India, from the hand-painted lettering covering the trucks, to the mindboggling use of color, to the specifically Indian patterns and motifs, and a showcase of the visual vernacular of the subcontinent.
Beautiful and jubilant, the decorated trucks of India are truly a feast for the eyes. (Via Slate)
Be sure to pick up your own colorful copy of Horn Please from Powerhouse or Amazon!
Dan Eckstein Captures The Splendor And Eccentricity Of India’s Hand Painted Technicolor Trucks appeared first on Beautiful/Decay Artist & Design.