The Singapore based 3D printing company Pirate3D are making something very special happen. Using the fairly new technology of 3D printing, they are producing real objects based off photographs and drawings for the visually impaired. The campaign follows 5 different participants and their reactions to ‘touching their memories’. In the video produced by Lowe and Partners Agency LOLA in Madrid, we learn more about the memories each person sees in their minds.
There is Gabor – a director of photography who, despite losing his eyesight 12 years ago, still regularly shoots films. Now, after shooting a film in Bolivia, he is able to touch a reproduction of a scene he remembers so vividly. He runs over every detail from the frame – where the table was sitting, what the woman looked like on the chair. You can see how perfectly his memory and the miniature match up with one another. There is also Mario – a blind musician who lost his eyesight because of glaucoma. His memory that is printed for him is the cover design of his album a friend designed. This is the first time he can see how others see him.
There were very long silences while we saw emotions wash over their faces as if they were being transported in time, but Daniela was perhaps who stands out the most. She chose a memory that not only brought her back to her childhood and the ski holiday she spent with her family, but also reminded her of intimate details that she had forgotten, like the wool cap she was wearing at the time and the crunch of the snow beneath her boots. (Source)
Their reactions make it obvious the potential of using technology to benefit our everyday life. And just like Braille, 3D printing is once again changing how we share and absorb information. (Via Designboom)