British artist INSA layers several sheets of paint onto urban walls, documents the different stages and transforms the still images into an animated moving gif. Although the city landscape is altered by the ‘gif-iti‘, the final works only truly live when viewed online as a stop-motion, looped digital short. Hypnotizing to watch on screen, the laborious physical process is easily as mesmerizing — each hand-painted layer is instantly re-worked on top of the last in succession, building up colors, shapes and geometries into vibrant, dynamic and three-dimensional compositions. ‘Mixing retro internet technology and labor intensive painting, INSA creates slices of infinite un-reality, cutting edge art for the tumblr generation.’ the artist says on his own blog. 

tumblr_mmni1wtCrw1sqatlgo1_1280 tumblr_mmnk5mG9RN1sqatlgo1_1280 tumblr_n579oufFU81sqatlgo1_1280 Cropped600 tumblr_mxeh9bubpk1sqatlgo1_1280 tumblr_mz37xsl2Ll1sqatlgo1_1280 tumblr_mwz8fp3JEh1sqatlgo1_1280 tumblr_mwz8gtgmJz1sqatlgo1_1280 tumblr_mmnjhzUN8e1sqatlgo1_1280 tumblr_n1af95SdXF1sqatlgo1_1280 tumblr_n1i54szX7R1sqatlgo1_1280