British artist INSA layers several sheets of paint onto urban walls, documents the different stages and transforms the still images into an animated moving gif. Although the city landscape is altered by the ‘gif-iti‘, the final works only truly live when viewed online as a stop-motion, looped digital short. Hypnotizing to watch on screen, the laborious physical process is easily as mesmerizing — each hand-painted layer is instantly re-worked on top of the last in succession, building up colors, shapes and geometries into vibrant, dynamic and three-dimensional compositions. ‘Mixing retro internet technology and labor intensive painting, INSA creates slices of infinite un-reality, cutting edge art for the tumblr generation.’ the artist says on his own blog. 

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